A term used to represent the city of Chicago, due to its geographical location in the center of the United States. The term is partly in response to how the U.S. is usually represented in terms of the East or West Coasts, with Chicago being disregarded or referred to as a "second-city" or the "third coast"
Coined by Chris Shaw, founder of Central Coast Advertising Agency in Chicago.
"Where's the place to visit when in The U.S.?"
"The West Coast is inflated, The East Coast is crowded, The Central Coast is where it's at."