Mugsy Buns is widely regarded as the best basketball player of all time. Buns was one of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA around the world in the 21st century.
"Hey, can I get some rolls please?"
"Yeah - do you want regular buns or MUGSY BUNS"?
"Oh man, what a sick Mugsy-Dunk"
"You see that Johnny? Mugsy with another quadruple double".
"See that hit and run on the news? Damn, guy ended up looking like 'Buns"