When you are forced to spend the night playing Madden by yourself, with just the voice of Gus Johnson to keep you comfort. Often this happens when your bro ditches you to go spend time with his girlfriend. It is normal to feel slightly ashamed once you complete a round of Madden-bating.
Zach: Hey man, let's go play some Madden.
Brendan: Nah dude, I gotta go buy some furniture with my girlfriend.
Zach: Oh, damn. Looks like I'm gonna have to go home and Madden-bate all night.