A phrase coined by Father Hoffman of Trendering Private 13 during Uniswap Defi Summer 2020. The term refers to going all out financially for either rekt (devastation & ruination) or victory. The term increased in popularity as the masses gravitated to uniswap and later binance smart chain and became the cry of those aping Safemoon, Doge, Shiba and other tokens at the apex of their respective climbs. This behavior has resulted in more rektitude than victory.
"I heard that Barstools sports guy is shilling Safemoon after it's up 100,000% & now I'm going Zero or Hero in it. I mortgaged my house to buy it and I'm quitting my job too!"
by Densel Dutchlan May 20, 2021