The Internet's response to Scientology's attempt to rmgroup alt.religion.scientology included publishing their trade-secret "scriptures," graphically reviling them, putting billboards on trucks and buses, hosting radio talk-show segments, songwriting, projecting laser glyphs on walls, having aircraft pull pennants with slogans, picketing their headquarters, deconstructing their newsletters, creating cartoon lampoons and webpages, and, in other words, full semiotic war.

phone: why don’t you go to sleep tommy it’s 2 in the morning?
tommy:why don’t you die you dumbazz