piranha effect

The exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.

The advertising campaign was communicated through a microsite, social media venues, viral video, print, grassroots events and out of home media. The Piranha Effect was amazing.

piranha effect by Jason Bergeron April 16, 2008

piranha effect

The term for when a guy gets a girlfriend and immediately becomes desired by other girls. It is a sociological phenomenon involving social status, showing that the man is okay to be desired. He has been approved by a sociological microcosm as a man who would make a good mate. It also involves competition, the guy is almost a prize now, something that can be won in a competition.

Once one piranha bites, they all swarm.

Single guy walks down hallway, girls barely notice. Guy gets with hottie and now girls can't stay away.

Guy's Friend: Man, the piranha effect worked wonders for him!

piranha effect by wackojakko January 4, 2011