Subscribing to political beliefs or conspiracy theories after being exposed to arguments presented as cleverly worded memes on social media.
After viewing a meme that featured a popular actor with sunglasses saying "What if I told you that 9/11 was an inside job?", Kyle became convinced that 9/11 was an inside job and proceeded to share this meme with all of his friends. Kyle became a subscriber to memethink.
by PBSPinchback July 20, 2018
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