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halo car
A
flagship
car produced in limited numbers or with low sales expectations in order to generate public appeal
for the brand
. The term comes from the
halo effect
.
The
BMW X6
is a halo car, right?
-Nah, it's
too mainstream
. Try the
BMW i8
.
by
toodle pip
August 28, 2014
Flag
Get the
halo car
mug.
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