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typicaly used to describe sum1 who will spend ridiculous amounts of money on items of clothing because of the name/logo on said item

note: this term is often used by townies/rude tings to kiss each other's asses
person A: Dude! i just bought these NIKE SHOCKS!!!!!
person B: Thats well good! How much?
person A: £120 brother!!!!
person B: COOL!!!!!!
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