cookie-cutter speech 

A cookie-cutter speech, is a generic speech that is not original, is generic, boring, lack of content (and sometimes of meaning) and the worst part it is not so convincing and motivational.
This generic speech usually does not cite any source but everyone known that this speech is not original.

Sometimes, a cookie-cutter speech is able to "freeze the time", converting a simple 5 minutes speech in a tedious whole hours speech.

A cookie-cutter speech is used when :
-A speaker need a rushed speech.
-The speaker does not care about the speech and just want the work done.
-The speaker does not have imagination and he want to try a "proved formula", usually copied from a Human Resource book.
-Is repetitive and tedious, most of the times used by the Head of a University speaking to the new students.
-Over abusing of a renowned speech.

Politician style:
-Vote for me and ____ (insert promise that everyone know that will be unfulfilled) is a cookie-cutter speech.
-I have a dream _____ (imitating Martin Luther King) is another is a cookie-cutter speech.

A beauty contest:
-What do you want for the future.
-I want world peace and feeding the starving African children is a clichéd is a cookie-cutter speech.

cookie-cutter speech by Magallanes July 11, 2010