Extent of the faithfulness of "consumers" to a particular "brand" {aka name} , expressed through their repeat "purchases" {aka sexual encounters}, irrespective of the marketing pressure generated by the competing brands {aka other names}

Simple terms: sleeping with mutliple people of the same name
Whatever... it isn't cheating, they have the same name- its brand loyalty!
by whiteoakgrl17 January 10, 2011
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