Top definition
The act of Virtue Signalling from a corporate standpoint in an effort to ostracize some or all of your audience for the sake of moral superiority.
Stockholder: Why exactly is your company value down 50% in the last month?
CEO: We decided to take a political stance and made an attempt at Virtue Marketing our services. Turns out we told our primary audience we didn't want their money anymore. Whoops!
via giphy
by OldSchoolAdvertiser July 19, 2017
Get the mug
Get a Virtue Marketing mug for your boyfriend Jerry.