A segment of the gaming market that pumps out products instead of games, often leaving the target audience underwhelmed. Triple Ehh companies employ tactics such as lootboxes and other thinly-disguised forms of gambling, online-only dependencies even in otherwise offline games, and inconsequential updates to keep their money generators churning. In recent years, these companies have also turned to AI content generation to save on paying skilled individuals while making their products.
I don't like Triple Ehh, so I only play Indie games.
The AA market is proving that Triple Ehh is a bloated mess, and in desperate need of several lessons in efficiency.
The AA market is proving that Triple Ehh is a bloated mess, and in desperate need of several lessons in efficiency.
by Madness Reborn February 10, 2026
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