The observation that the efficacy of a placebo (or belief-based effect) is not absolute but depends on cultural context, presentation, and societal authority. A sugar pill presented by a doctor in a white coat with a high price tag in a rich nation has a stronger "relative placebo" effect than the same pill given casually in a different setting. The theory extends to social policies and ideologies.
Theory of Relative Placebo Example: A prestigious consulting firm sells a corporate "wellness program" (mandatory mindfulness, step counters) that reduces burnout symptoms in the short term, not by changing workloads, but through the relative placebo effect of making employees feel cared for. The same program in a struggling non-profit would have little effect because the authority and "potency" of the placebo are weaker.
by Dumu The Void February 9, 2026
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