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A shadow group is a qualitative research technique similar to focus groups, however, the moderator only asks rhetorical questions. Shadow groups are only conducted by a select few researchers and the effectiveness of this technique is considered highly suspect. It is closely related to other Amorphitative techniques.
Jim thought he was providing information for a study about cat food, but when he arrived at the facility he and the other participants were part of a shadow group where they were asked only rhetorical questions.
by circlesofindecision October 01, 2018
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Feb 26 Word of the Day
Commonly used in text messages or social media as a short form for Very Sound Advice.
Mate 1: Hey, I'd be careful risking all that money on one bet. Only risk what you can afford to lose.
Mate 2: Thanks. VSA
by Sexucator February 08, 2021
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