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When the marketing department of a company decides to surreptitiously post a glowing review on a review section online to increase the star rating of their business. The term is only applicable when key phrases and management speak are used in the prose to highlight it wasn't written by a person in the real world and makes it glaringly obvious it is a desperate attempt to curry favour. More often than not this will be diametrically opposed to all the other reviews which have been ultra critical
Have you seen that one positive review of Love Actually
Yes it is the only one on there. This is blatantly written by Richard Curtis for the decade anniversary. No one will see through that
Yes what a review to a kill
by wilbur smith February 16, 2013
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