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The event or thought of not being able to stop after doing something once. The name comes from the fact that almost no one can eat just one chip, they always want more.
(In Transfomers: The Revenge Of The Fallen) Optimus Prime to Megatron: "You'll never stop at one." Optimus Prime now has a solid understanding of the Potato Chip Theory

The Potato Chip Chip Theory explains why the villains in movies never stop with killing or suppressing one person.
by Sir Hillington July 14, 2014
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