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An entrepreneur who focuses in a small market with the aim of doing big business, while hoping to achieve his goal quietly and inconspicuously.
Nichepreneur Casey hopes that the editorial team of a leading educational US publisher would publish his “Singapore Math for Dummies” manuscript, although the homeschooling market for this title is relatively small; nonetheless, the sales figures could be highly profitable.
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by MathPlus May 11, 2018
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