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Radio DJ on BBC Radio 1 who's real job it is to bridge the gap between the multi-billion pound British music industry and the British Public's wallets, just like every other presenter and DJ and BBC Radio 1 itself.

Regularly lies on air about how she wants to promote new, alternative unsigned music but instead frequently plays the next regurgitated indie bullshit that EMI records have decided is going to be the next best thing.
"Hi I'm Jo Whiley. Alternative Music is great, as long as it something that would be appropriate at the beginning of Hollyoaks, otherwise i'm not interested, and nor should you be."
by pwrpete May 05, 2009
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