Openly making jokes about Harry Potter related books/movies in front of fans and responding with "J.K. Loling" in order to prevent that said fan from hating you.

In short: "I'm just kidding. Your reaction was funny, though."
guy: dude the harry potter movies suck, i could play the characters so much better even without a script, they are all stupid they suck so much

fan: WTF MAN IMMA KILL U

guy: J.K. Loling
by ssplice November 3, 2010
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