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When most rich and poor people use emotion or intuition instead of reason or logic to buy things, because they are image-conscious or brand-centric—when anything “expensive” is equated to “safer and durable.”
Marketers know too well that customers seldom think logically or sensibly in fulfilling their material wants—brand desire hints to the fact that irrational is rational for these image-obsessed people.
via giphy
by MathPlus February 20, 2018
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