Overly publicized author, well overdone media nut. Use's the internet, and means of e-communcations to build his brand. Like matthew lush, also a vegan. A really nice guy all in all.
Daric Rawr's twitter page, and facebook have reported his excessive use of the internet media, and his follower count growing that much on a daily basis is a key example of being overly publicized.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.