A combination of advertising and augmented reality. The concept of adding a virtual layer of advertising to (images or video of) the real world.
Admented reality is an advertising layer - e.g. local shops, restaurants, etc. - to augmented reality mobile browsers such as Layar.
by 4ND3RS January 15, 2010
The practice of augmenting real life photographs and videos with computer-generated advertisements inserted after the images have been captured.
Google is introducing a concept of admented reality by proposing that real life billboards in their street view photos be augmented with virtual advertisements they sell.
by arlingtone January 15, 2010