Hoppers effect

When a movie is referred to as an industry plant due to its perceived excessive advertising and forced virality; named after the 2026 movie Hoppers, which has been referred to as an industry plant movie due to its perceived forced marketing and suspiciously high reviews

Dude I shouldn't have listened to the reviews that said the movie was good, because it sucked! The movie's marketing is turning it into another case of the Hoppers effect!