A theoretical framework examining how digital technologies enable mass dissociation at population scale under late-stage capitalism. The theory investigates how platform ecosystems create mass dissociative states: algorithmic feed curation that keeps billions in personalized reality bubbles; viral dynamics that amplify emotional content over systemic understanding; search engine optimization that surfaces comforting rather than challenging information; digital advertising that reframes consumption as identity and freedom; social media architectures that reward outrage without reflection, awareness without action. It also examines how digital infrastructures enable mass dissociation from the consequences of capitalism: supply chains rendered invisible by e-commerce interfaces; labor conditions obscured by app-based service delivery; environmental impacts hidden behind seamless consumption experiences. This theory reveals that digital mass dissociation is not a bug of platform capitalism but its central feature—a system designed to keep populations productively unaware while extracting maximum value.
Example: "His theory of digital mass dissociation of late-stage capitalism showed how Amazon creates perfect dissociation from consumption—click a button, and a product appears, with no visibility of the warehouses, workers, or environmental costs that made it possible. The interface is designed to ensure you never have to connect consumption to consequence."
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