belijvolk

white wolf (in Russian, transliterated from the Cyrillic). A word sometimes used in the Russian-American community of NYC to refer to gaudy taste and watered down, filtered-through ideas, notions, and actions stemming therefrom.

Misha- Kolya, have you seen the new Bloomingdales display on 59th?

Kolya - Yea..it was MAD belijvolk, why?

Misha - I thought so too. It's dreary and tasteless.

Kolya - Tell me about it...