A large clothing franchise marketed as the "anti-Abercrombie" but is in fact owed by the same corporation.
This company exhibits brilliant marketing strategy by appealing to those who want the opposite of many adolescent consumers but are at a point in life in which truly original style is too difficult and dangerous to try. Thus, Hot Topic's "anti-style" style.
It is worth noting that both Abercrombie and Hot Topic, among most high-end clothing stores, import their products from third-world factories that frequently depend on sweatshop labor and the employment of young children.
This company exhibits brilliant marketing strategy by appealing to those who want the opposite of many adolescent consumers but are at a point in life in which truly original style is too difficult and dangerous to try. Thus, Hot Topic's "anti-style" style.
It is worth noting that both Abercrombie and Hot Topic, among most high-end clothing stores, import their products from third-world factories that frequently depend on sweatshop labor and the employment of young children.
Poster's note: If you are looking to make a statement regarding the clothes you wear, consider doing it in a way that is not at a child's expense.
by the woolster February 16, 2005