From wikipedia -
Gilly Hicks is an upcoming upscale and moderately priced Underwear brand from American lifestyle brand and company Abercrombie & Fitch Co. The brand will become the fifth from the company, and was initially known as Concept 5. Steeped in an Australian theme, Gilly Hick's will offer men's and women's underwear.
I love underwear from gilly hicks.