When someone with a deviance shames someone for not acknowledging/accepting the deviance as normal.
In the 2010s it manifested most often in the projection of Pronoun Challenge encounters.
You: “Excuse me sir?”
Male Tranny: “I’m not a man, I’m a woman. It’s not sir, it’s ma’am. Get it right or I’ll kick your ass or take you to court!”
You: “Whatever, bro, quit Normal Shaming me.”