1 definition by Pete @ Humber

when companies pretend to be environmentally friendly when in fact they are not.
Both are examples of "greenwashing".

- planting a tree to clear your conscience of your new carbon emitting SUV purchase.

- Kyoto accord, the theory of emissions credits, where a country may go over their limit, but instead of dealing with the issue they just buy the unused credits off of a country that has not used all of theirs.
by Pete @ Humber September 19, 2007
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