2 definitions by Joe Chicago
A corporate term that refers to any employee who actively works against the core values of the company's brand.
Here at ACME, our advertising is all about our commitment to customer service, but our idiot service rep Jack always fights with customers on the phone. He's a total brand terrorist...
by Joe Chicago April 23, 2008
A "road to Abilene" is when a group collectively decides to do something which no individual in the group really wants to do. The term comes from the Abilene Paradox, demonstrated by the story of a family who decides to travel 53 miles north to Abilene for ice cream. On the way back, they begin arguing after realizing that none of them wanted to go in the first place.
"Every one knows that Corporate project sucks, but we're all marching full steam ahead anyway... It's a total road to Abilene."
by Joe Chicago April 21, 2008