any modification that is supposed to make a car look fast, when in fact it does nothing for speed, and may in fact hurt performance, or any vehicle that has been subjected to this treatment. note that any make of vehicle may be "riced". gaudy, pointless, absurd body modifications and paint schemes, annoying bees hive exhaust tips. asians are the best at "ricing" a vehicle, along with spoiled rich white high-school teenagers.
after watching super2nr tv, lets go check out the rice section of pep-boys.