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Andy Craven's definitions

Maplewashing

Noun.
When American based companies market themselves as Canadian to avoid financial damage during unprovoked trade wars. Often they will highlight Canadian individual employees, while avoiding the fact that those employees are paid below a living wage, given no job security and threatened with termination if they support a union.
Starbucks really does a lot of great things for Canadian communities, if you believe the Maplewashing in their commercial.
by Andy Craven May 3, 2025
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Mrs. Butterworth

"Phyllis is like our Mrs. Butterworth. Kind of a less urban Aunt Jemima."
by Andy Craven December 30, 2019
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