Definitions by Andy Craven
Maplewashing
Noun.
When American based companies market themselves as Canadian to avoid financial damage during unprovoked trade wars. Often they will highlight Canadian individual employees, while avoiding the fact that those employees are paid below a living wage, given no job security and threatened with termination if they support a union.
When American based companies market themselves as Canadian to avoid financial damage during unprovoked trade wars. Often they will highlight Canadian individual employees, while avoiding the fact that those employees are paid below a living wage, given no job security and threatened with termination if they support a union.
Starbucks really does a lot of great things for Canadian communities, if you believe the Maplewashing in their commercial.
Maplewashing by Andy Craven May 3, 2025
Mrs. Butterworth
Mrs. Butterworth by Andy Craven December 30, 2019