Alan Pardue's definitions

reading festival

To quote the BBC website, 'For Carling, the Reading and Leeds Weekend festivals are "very, very simply a brand strategy to recruit young males". The company wants to attract 25 to 34-year-old men whose main interests are football, music, beer and women.' And mud.

A: You going to Reading Festival this weekend?
B: No, it costs £120 and will be very muddy.

by Alan Pardue September 21, 2005