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worth its weight in shit 

when an article that was written as to be extremely insightful, groundbreaking, and mentions the word "killer app" in every other paragraph turns out to ultimately be 17 pages of shit.

Given how much paper weighs and how much 17 pages weighs, the equivalent amount of shit is pretty worthless hence, it's worth its weight in shit.
This 17 page article that used the word killer app fifteen times is worth its weight in shit.
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