Being proud of enjoying something that is frowned upon by the cultural elite.
"Call me a willful Philistine, but I think McDonald's has the best french fries bar none!"

"I know I'm a music snob, but I love Britney Spears. That's my willful Philistinism."

Example of willful Philistinism: "I may not know art, but I know what I like."
by Philosophistry December 10, 2009
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