When you look something up in wikipedia, a related article or link catches your eye and causes you to drift from your main purpose. Often including many hops through wikipedia articles.
Chris: Didn't that nuclear thing explode in China?
Josh: Nah, that was Ukraine
Chris: Damn, you out wiki'd me.
::5 minutes later::
Chris: My wiki adventure took me from Chernobyl & Ukraine to Mongolia.
Chris: How the hell did Mongolia rule half the world!?!