The secret little things we do in life when we think others aren't looking or when our curiosity is aroused by a sign that is posted telling us not to do something. Inspired by the corridor that you walk down for 20 years without touching the walls. Then one day you smell fresh paint and the corridor has been roped off with signs that say "Don't Touch - Wet Paint." An overwhelming urge comes over us to touch the wall. (See Briar Patch Effect
The family was at the zoo and one of the boys saw a sign that said "Do Not Feed the Animals." He immediately walked to a concession kiosk and bought a bag of peanuts to feed the monkeys. He was inspired by the Wet Paint Syndrome into doing something he shouldn't be doing.