look up any word, like ratchet:
A snowclone often used in New Age, pseudoscientific or borderline fields to cast a warm glow over the enterprise in question. Meant to imply, usually fallaciously, that the real scientists or professionals are missing out on something that their clients urgently need, or at least want very very badly but for some arcane reason are unable or afraid to articulate.
Examples of phrases using the "verb the whole object" construction would be:

"Alternative" practitioners treat the whole patient. (Unlike those bloody doctors, of course.)

Home birth widwifes read the whole woman.

Organic caterers use the whole plant. (I wonder if they make rhubarb crumble).
by Fearman February 22, 2008