to pick ones self up after a setback.
to rise up after a defeat.
a battle cry from the streets of Edinburgh, Scotland.
a shout heard from the stands when someone is jumping for a header during a football game.
Go on Dougie son Up and Win! Up and Win! Dougie Brae!
by Marc Billingham July 20, 2012
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1. Another term for wedgie, as in grabbing hold of the back of a person's underpants and yanking upwards until they scream.

2. Tim Horton's contest slogan.

Background: Canadian
I grabbed my roommate's underwear and yelled 'Rrrroll up the rrrrrrrim to win!' until he started screaming.
by Melissa June 10, 2004
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