basically they use panda(Ken and Merry),skull, and some other characters on their items.
it used to be popular among high teenagers(15-18),but now, the age of ppl who like super lovers getting younger.
Thus, its a kind of childish to wear this brands clothes.
they also have another line "Lovers House",which uses pretty characters more.
In America, it is getting popular due to Gwen.
In "Harajuku girls", she songs bout the brand.
-this? at Super Lovers store!