Top Definition
The fallacy that anyone who has incurred a sunk cost and refuses to stop an activity. IE, applying the sunk cost fallacy when it should not be used.
Joe: Man, Jill has already blown like 1000 bucks on video games. She shouldn't buy any more.

John: Ya, but the next game is only a dollar and it is worth 5 bucks to her. Sunk cost fallacy fallacy, man.
by atomicplatypus November 08, 2011
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.