In the U.S., Subaru emphasizes a healthy, outdoorsy lifestyle and uses spokespeople such as famed cancer survivor and 5-time Tour de France winner Lance Armstrong.
Outside of the U.S. -- out of view of US car buyers -- Subaru serves as an advertising vehicle for cigarette companies. Subaru cars sport British American Tobacco company "555" brand cigarette advertisements in World Rally competition.
Also a Japanese auto maker that produces good quality vehicles that have all-wheel drive and sound reliability verdicts. Often recommended by Consumer Reports and the Car Talk guys. Subaru could use a little help in the exterior styling department, but they are looking better every year. The Legacy/Outback line in particular is good looking and performs nicely. Subaru is known for rally performance and catering to the tastes of REAL outdoorspeople with Outback and Forester.
"No we're not, I have a Subaru."
$25 thousand dollars.