snow + protocol = snowtocol
the formal assessment of embarassment/obligation at seeing your neighbor shoveling his driveway which inspires/guilts you into getting off your ass to shovel your own.
wife: "honey, the thompsons have been slaving out in the cold for an hour now....don't you think...."
husband: "what's the snowtocol on this one??? 'cause i'd rather just finish my hot pocket and this episode of 'weeds.'"