- Marketing based on culture, i.e. beer afficianados
- Higher cost (less expensive)
- Sometimes referred to as "microbrews"
Sitting-down beer can be consumed while standing, but doesn't really fit the mojo. "Sitting down" is not an absolute requirement.
Sitting-down beer is in direct contrast to standing-up beer.
- Pleasant dinner with colleagues
- "Game night" with other couples
- Bars/taverns that cater to professional clientele