Adding a hyperlink to any digital communication with the intent to shame whatever that link points to, or to shame the message receiver
I added a few shame links to my blog post so people don't have to do their own research about the bad guys.

Split screen, Duet videos where people throw shade is a form of shame linking. It's like pointing at someone's misfortune and yelling "Look at how awful they are!!!"

Shame linking can be a form of digital bullying if the person/entity hasn't already been cancelled. Shame links can go viral due to schadenfreude.
by tiffany jana September 3, 2021
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