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self-licensing happens when people allow themselves to indulge after doing something positive first

commonly used in marketing where you buy a "healthy" product to offset the unhealthy or less moral choice -might apply to purchase carbon offsets etc. which imply it is OK to have a larger carbon footprint as long as you offset
self-licensing might include driving gas guzzlers to green protests, going for a walk for its health benefits then eating cake
by meCHS January 01, 2013