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1.
Using things from pokemon in regular conversation to illustrate a point. It's a form of figurative language and can take really any form; personification, simile, metaphor, etc.
(metaphorical pokereference)

person 1: "instead of winging it youre gonna....steel wing it"
person 2: "geography may actually be a rock type"
by Mustache Fiend December 12, 2010