When someone is exposed to something so frequently they begin to develop a negative opinion of it or experience negative feelings toward it.
Bob in 2013: Frozen is one of Disney best films

Jeff: I agree, what a great film.

5 years of Frozen being touted as the best-animated film

Bob in 2018: Frozen is an overhyped piece of shit

Jeff: You were singing it's praises when it came out. This seems like a classic example of the overexposure effect.
by Good Old John Smithington October 4, 2018
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