The smell associated with new products from Apple Inc. Similar to a new car smell or new shoe smell, and can have intoxicating effects to Apple "fanboys". The smell is dependent on the size of the Apple product, as well as the cost and will gradually fade away, forcing you to buy bigger, newer, and more expensive Apple gadgets to satisfy your cravings.
Dude1: Dude, Jake just got a new iPod a few weeks ago, now he's getting an iMac and a Macbook Pro too!
Dude2: must be the new Apple smell getting to him
Dude1: damn, that shit kills